Goodbye Neutrogena Cosmetics, hello Neutrogena Makeup. We took the brand from the skincare world (white, clean, smiley, with loads of text and RTBs) to the makeup world: new language, new attitude, new look. The refresh included a print shot by Ben Hassett, with celebs like Eiza González, social media partnerships with influencers and new makeup palettes designed with NTG’s ambassador Kerry Washington.
